Artist Survey #5: TaVon Sampson

TaVon is an art director at Island Def Jam Music Group along with my friend Todd Russell. Check your local music store for some of his work.

malcom_x_drawing

(Malcom X : Graphite)

pckg_beaniesigel_pckg

(Beanie Siegel CD Packaging)

pckg_usda_pckg

(USDA CD Packaging)

cvr_nas_cvr_nologo_w_pa

(NAS CD Concept)

Name: TaVon Sampson

Location: MANHATTAN (Keeps on makin’ it) / BROOKLYN (Keeps on Takin’ it)

Medium(s): Pencil & Graphic Design

What do you consider yourself (artist/designer/other)? Artist & Designer

Where can we see your work (place/publications/url)? At a Record store Near You, magazines Billboards.

When did you start gaining interest in artistic forms of expression? Since Birth as far as I know…I think I was drawing inside the walls of the womb…lol

Who/What inspired your interest? Nobody really but myself…I always liked to see what I create because it always amazes me in the end. Im my biggest fan.

Where do you first remember being exposed to art? When I first picked up a pencil…I used to draw all of these comic books and send them to my uncle every week when I was like 4 or 5 years old and ask him if I gotten better since the last week

What is your day job? Art Director/ Graphic Designer

Why do you create? Self Satisfaction, I love to see what Im going to do next, adding another piece onto the collection…Love to show the world how my brain works visually.

Is there any recurring theme in your work? No theme, except for the fact that I try to create something better each time.

What do you want from your work? I want to look at it and get goosebumps…if I don’t look at it and say damn that’s that shit right there….I don’t ever want to look at it again.

What do you want viewers to take from your work? I want them to want to meet the person behind the visual and to appreciate the talent.

How often do you work on personal projects? Every single second I’m breathing.

How often do you work on commissions or commercial work? Every day.

Does your art support you financially? Yes it does.

Do you feel preoccupied with your art, do you think about it often during the day and night and do you anticipate your next session? Yeah pretty much…Since its my job and my natural talent & hobby…I’m always doing art and during the day and night, so the only time I am thinking about it is when I am dreaming.

What do you do in your spare time besides your art? Research and figure out a way to take it to the next level, I try to make business contacts and look at other art for inspiration…never did that as I child but Now that I have matured I see the importance…and also hang out with my family and my lady.

Which musicians are you currently interested in? The list goes on…but…Marvin Gaye and Nas when I’m in creative mode.

Are there any events you are looking forward to attending? Yes, My future Grammy acceptance…lol ( Hasn’t happened yet)

How long do you generally take on a piece? Personal project – no time limit, I have an idea I’ve been developing for 14 years. Commercial piece…from the time given to the deadline.

Have you jeopardized or risked the loss of a significant relationship, job, educational or career opportunity because of your art? No not really everything I’ve been around has always dealing with art, I’ve gained a lot of relationships through it honestly, people really appreciate the talent. Only thing I lose is sleep.

Do you work on multiple projects at once? Yes all of the time, I really don’t like to work that way though.

Do you have trouble parting with your finished work? Yeah all of the time, it feels like I’m giving someone an undiscovered organ in my body. Its like your child. When you get a canvas or a blank document its an empty placenta…then throughout your art process It’s the last thing I look at before I go to sleep and the first thing I look at when I wake up…you work on it and work on it working to improve it to be the closest to perfect as you can, like raising a child. Once you finish and you sell it to the customer, its like sending your kid off to college, you are so proud of what it as become since that blank piece of paper, screen or canvas.

Artist Survey #1: Todd Russell

Todd Russell and I met at CSU Long Beach. We had some design classes together where we critiqued each other’s work and became good friends. He has since moved to New York and became a big shot Art Director for Island Def Jam Music Group. Jon McLaughlin – Ok Now, Kerli – Love is Dead, and Rise Against – Appeal To Reason are Russell’s most recent offerings. Rise Against & Jon McLaughlin were just released Oct. 7th. He is currently working on the upcoming release for Hoobastank.

(Rise Against – Album Illustrations: Tim Marrs)

(Sound the Alarm)

(Kerli – Front/Back Illustrations: Natalie Shau)

(The Roots – Co Art Directed with Kenny Gravillis, Illustration: Mel Marcelo)

Name: Todd Russell

Location: New York

Medium(s): Mainly digital

What do you consider yourself (artist/designer/other)? Art Director/Designer

Where can we see your work (place/publications/url)? iTunes, Best Buy, Amazon, Virgin Megastore etc.

When did you start gaining interest in artistic forms of expression? When I first started interning at Interscope Records

Who/What inspired your interest? JP Robinson and other designers in the music industry that was I exposed to. Just looking at random cd packaging, good and bad, from artists I knew and ones I didn’t.

Where do you first remember being exposed to art? My family has a history of having backgrounds in fine art so I guess at home as a child growing up.

What is your day job? Creative Director for Island Def Jam Music Group (I oversee all the creative aspects for a given project – photo shoot, packaging, design, video, viral/online content etc.)

Why do you create? Because I enjoy making art that can be viewed in the public eye

Is there any recurring theme in your work? No not really, sometimes I use the same elements, but because of the wide range of genres I am given I have to go in different directions all the time

What do you want from your work? To guide projects so that visually and aesthetically it can be the best it can possibly be

What do you want viewers to take from your work? That is hard to answer because most if not all my work is based off of commission so usually I am working for specific artists and trying to put on paper what their vision is and what is going on in their minds. Most of the time they hardly care what the public will think, as long as they are happy then I consider it a job well done.

How often do you work on personal projects? Who has time for that?

How often do you work on commissions or commercial work? All day

Does your art support you financially? Fortunately, yes

Do you feel preoccupied with your art, do you think about it often during the day and night and do you anticipate your next session? All the time, I have to

What do you do in your spare time besides your art? Read, watch TV, browse the internet and see what other artists/designers are doing and try to get inspired.

Which musicians are you currently interested in? Usually I listen to a lot of artists who I am working with to help get in that mindset. But right now…TV on the Radio, Beck, Death Cab for Cutie, CSS, Cut/Copy, Innerpartysystem, MGMT, Justice, Kenna, Portishead, Ra Ra Ra Riot, Lil Wayne, The Roots, The Game, Nas, Young Jeezy, Jack’s Mannequin, Rise Against, Alphabeat, Cold War Kids, Kanye West, N.E.R.D…

Are there any events you are looking forward to attending? Not that I am aware of now, usually I just scour the museums to see if there are any good exhibits, the last one I went to was at the Brooklyn Museum to see the work of Takashi Murakami

How long do you generally take on a piece? Varies, depending on the timeline of a project, Two weeks, One month, 24 hours…

Do you work on multiple projects at once? All the time

Do you have trouble parting with your finished work? No, but the question should be do you have problems making changes to something you have finished and spent a long time working on? Yes, making changes that compromise my work for the worse is possibly one of the hardest things to do.